COM100 – Business WritingDownload Course Outline
Title: Business Writing COM100; 1 Day, Instructor-led
Description: Are your emails well-written, succinct, and instructive? Do you think your e-mails get read first because of the way they are written? Do you utilize the current best practices to write persuasively and professionally? E-mail has become the single most important communication tool in business today. Unfortunately, poorly written e-mails damage relationships, ruin sales opportunities, and prevent career advancement. Every e-mail sent is scrutinized by its recipient – so it is vital that your e-mails create a favorable image. Effective writing is not a natural talent. On the contrary, it is a relatively simple skill that no businessperson should be without. In this class, you’ll learn practical and useful techniques. You’ll be able to write from the readers’ point of view, organize information clearly and logically, and present a professional image of yourself and your organization. You will learn the common pitfalls of poorly written e-mail communications and how to create e-mails that will get read first. You will enhance your learning with exercises, assessment tools, and group discussions.
At Course Completion: Avoid embarrassment & error-proof your writing • Use structured brainstorming techniques to break through writer’s block • Recognize the benefits and drawbacks of e-mail communication • Write e-mail subject lines that get your e-mail read first • Utilize proven business writing methods to sound professional • Effectively communicate feeling in writing • Identify and communicate the central theme to your audience • Learn how to diplomatically argue a point that persuades your audience
Audience & Prerequisites: Business professionals at all levels who want to improve their writing and communication skills through email and other written methods.
Course Outline Details: Writing with Structure and Clarity • Learning the framework for a formal business letter • Breaking through writer’s block • Writing with structure: • Outlining • Reverse Outlining • Drafting • Recognizing common grammar mistakes Writing Effective E-mails • Understanding the common pitfalls of e-mail use • Establishing your goal to bottom line your message • Writing effective subject lines • Checking for tone • Error-proofing your writing Writing to Persuade and Influence • Gain and sustain your readers’ attention • Package your argument using proven influencing approaches • Identify the benefits of your written communication from your readers’ point of view • Anticipate and counter objections Developing an Action Plan • Get work done by crafting a persuasive written communication by applying the tools and concepts from this class.
Brand: Professional Development